The rise of storytelling

Social media has made storytellers of us all. One trend that we’ll see continuing to emerge in 2013 is the proliferation and refinement of storytelling within social media. Storytelling has been the main form of learning and communication among humans for millennia, used for passing on knowledge, memories, values and amusement. It was and still is culture forming, bond building, and an essential key to survival.

Whether as a brand or individual, social media plays a crucial role in our online identity and how we are perceived and communicate. Could there be a more natural medium or frame within which to impart information and build relationships? The most potent facet of this trend is empowering your audience to pass the story on in their own words and actions. This is the true power of storytelling in social media.

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